What is hierarchy in graphic designing?
Hierarchy in graphic designing defines the importance & sequence of elements within a composition including size, color, contrast, alignment, repetition, proximity, whitespace, texture & style to emphasize certain characteristics of the design. Visual hierarchy involves arranging various graphical elements in a specific way to convey their order of importance. Good hierarchy in graphic design is one of a selection to key principles used by artist & creatives to influence the overall experience of a piece. Compared to others, hierarchy can be complex as it involves using different techniques & elements. The following are the some basic principles for the good hierarchy:
- Size & scale are one of the important principle of graphic design, they can help the viewer to identify easily the most important elements from your design & focus on the main information.
- Color & contrast is one of the core element for any designing field, without this, our designs look so weird. So, every artist chooses color palettes & contrast according to their designs.
- Hierarchies can be created with text of various sizes, weights & spacing. Even if a single font is used throughout the design, varying its size & weight not only draws attention to more important elements but creates an overall composition that is easy to read & understand.
- A good graphic designer can scan pages that he want audiences to notice elements in a particular order, they often rely on the most common patterns.
- Hierarchy in graphic designing must needs an alignment. Alignment is a part of the structure by which elements are placed in a design.
- Just as contrast draws attention to design elements, repetition creates unity which boosts understanding & recognition.
- Movement is one of the most effective ways to attract viewers attention, especially when it’s implied within a still design. The most effective designs are composed through some type of grid. Artists, photographers & graphic designers have long employed the rule of thirds to improve the overall balance of their composition.